From craft to brand: how strong positioning makes the difference

Noory Candles had a wonderful crafted product, but lacked a clear brand positioning and recognizable visual identity.

Through a strategic branding session, we first defined their core values and unique characteristics. I then developed a complete new visual identity that exudes their artisanal character.

The result: more recognition, clear positioning and perfect connection to their target audience.

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Logo Carre Jam

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Branding Blanche Beauty